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Terms, abbreviations. Little IT Dictionary
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Word
Definition
SCM
Supply Chain Management. System of supply management. In some cases, excludes marketing, communication with distributors and buyers of products.
Semantic core
The semantic core. Optimized list of queries in search engine, which are used to find any desired information.
SEO
Search engine optimization. Operations with website elements and its environment, leading to improved site position in search results.
SERP
The search results page in a search engine.
SHTML
The Hypertext file, in which the language for dynamic assembling of HTML-documents is used: SSI (Server Side Includes). Web-page gets assembly on the server from its components and sends out to clients in HTML format.
SMM
Social Media Marketing. One way to promote products, services, brands, etc. in social networks.
Snippet
A small fragment of text which has been found by search engine in a website page.
SOAP
Simple Object Access Protocol, a XML-based messaging protocol used to encode the information in Web service request and in a response messages before sending them over a network.
SPLA
The Microsoft Services Provider License Agreement.
Splash Page
Splash Page - page of a Web site that the user sees first before being given the option to work with the main content of the site. A splash page consists of graphics and animations that motivate the user to explore the rest of the Web site.
SQL
Structured Query Language. It is used for database programming.
SSI
Server Side Includes. The language for dynamic assembling of HTML-documents on the server side and sending out to clients in HTML format.
SSL
Secure Sockets Layer, specially-protected security protocol.
SVG
Scalable Vector Graphics - an XML-based vector image format for two-dimensional graphics, that has support for interactivity and animation.
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